“Not only must Justice be done; it must also be seen to be done” (Lord Chief Justice Hewart). This post is not about justice per se. It is about doing justice to projects.
I believe that it is a project manager’s duty to do justice to the team work. And making the project seen and visible is part of that. I admit, I am a bit obsessed with project PR. My obsession is up to the point of using project PR to build the demand for change by making the project activities known to the public.
It is also about accountability to the project’s sponsor. Imagine your sponsor is a baby and you’d like to please her.
If the budget allows it, a good PR person/a communicator on the team is a blessing. Sometimes, it is luxury.
Regardless, there are a number of things a project manager or an assistant can do. One of them is to have a press release or make public a note after each milestone/ event. It is also good for the record, and prevents or answers many of monitors and performance auditors questions.
There are many tips on how to draft a good press release or project information note.
I often use the following simple structure for public communication on the project’s web site and social media, with the caveat that there is no one-size-fits all formats and the content and style need to adapt to the audience:
– When and where the event took place.
– What was the objective/why did people gather.
– Who participated. A quote /two from participants.
– How was the objective achieved/what was the result.
– Next steps/follow-up. Make sure you’ll actually do what you write about.
No abbreviations. “anything that requires an explanation inhibits communication”, Elon Musk.
And a nice catchy title, as a ribbon on a packaged gift.
Make it a PR – expert team work to make sure the right messages are conveyed in the right way. Follow visibility requirements your project has to conform to.
Keep your audience informed at regular intervals. Only Santa has the privilege to ‘go public’ once a year.
Last but not least: write it for the reader. Keep it short, make it engaging, easy to digest.
More on communication https://myprojectdelight.com/2016/07/20/communication-my-lessons-learned/