-Thank you and your team for the flexibility.

– Oh, no. We are not flexible. We understand context.

-Thank you even more.

The above was a dialogue I had some time ago. All good project managers know that context is important – he/she will not rely on a “one-size–fits-all” approach.

I am personally allergic to copy-paste, in projects and beyond. It makes me want to cry when I see the name of the country changed through “find and replace” in development project documents.

Do yourself and your client a favour – research the context, do a proper needs assessment and/or diagnosis and bring what’s needed in that context.

origami by Sofia, 2017