Persuasion is an ancient art many know about and very few excel at. Carmine Gallo, bestselling author of Talk Like TED, builds the bridge between ancient Aristotle’s formula of persuasion to our modern era of “tectonic change”.
The book is full of evidence that communication is a must-have skill, collected from works of and interviews with renown economists, neuroscientists, global business leaders and billionaires.
Communication is the top skill which sets apart successful project managers. Team communication, stakeholders communication, sponsors communication and, sometimes – self-talk, are daily tasks and duties of a project management.
The author shares tips on how to master the art of communication from good to great. I wholeheartedly recommend the book to anyone aspiring to do so.