This is a book I find to be appealing to different audiences in the same clear and friendly language. If you are looking for advice on your online and social medial presence, this is the book. Equally, if you work in a virtual working environment, this is the book. It is written by Nick Morgan – one of America’s top communication speakers, theorists, and coaches. He also did lots of research for the book and offered us a product of collective wisdom.

The author is tranchant – “ the virtual work is not working”. He brings compelling arguments as to why. “Here’s the main lesson: If you can possibly begin a relationship of any importance in person, you should do so. Period, full stop, end of discussion.” I am fully with him on this.

I found an abundance of great advice and tools here: a revealing empathy quiz, how to create and manage your online persona, where to get started with your remote team, temperature taking at the start of virtual meetings, tips for business email writing, how to manage audioconferences etc.

The webinar got a separate chapter. I was bothered by this new form of “communication” and the author articulated it so well all that was nagging me: “ The webinar is simply a disembodied voice from a relative stranger, emotions stripped out, leaking out of a computer or phone. Or worse—a computer phone.” He calls webinars a “form of torture”. So next time you want to plan a webinar, think twice. I will, definitely.

The book was a page-turner for me. On every page I found tips and valuable advice which is gold for a project manager with remote teams spread on different continents.